Schober Information Group is among the TOP 100

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The Ditzingen company reaches the elite of German innovators / Tribute from TOP 100 mentor Ranga Yogeshwar

Ditzingen, 27 June 2016 – The TOP 100 – honouring the most innovative German SMEs – have been awarded for the 23rd time. This year, the Schober Information Group Germany GmbH is among the innovation elite. In the lead-up, the Ditzingen company was part of a demanding, scientific selection process which looked into innovation management and what it takes for innovation to succeed. Patron of the innovation competition Ranga Yogeshwar honoured the top innovators at the German SME Summit on 24 June in Essen.

Innovative ideas, paired with a long-term approach and constant willingness to change, have helped the Schober Information Group Germany GmbH on its way to market leadership in Germany and to a position among the international leaders in the sector. The company, which has been awarded the TOP 100 seal of approval, has developed since its inception in 1947 from a local provider into an international player which offers personalised, multi-channel marketing solutions. 74 of a total 150 employees work at the headquarters in Ditzingen, close to Stuttgart, with further sites in locations including Berlin, Warsaw and Zurich.

As a top innovator, the company is active in a field heavily influenced by the rapid development of the IT and marketing industries. “Success can only be achieved if it is possible to awaken an enthusiasm for innovation in our employees and to get them ready for new challenges in online marketing,” says the CEO Ulrich Schober. This is just one of the reasons that the company focuses on the education and training of its employees and is pressing ahead with digital transformation in many areas. “We have time and space for trying out ideas,” adds Schober. He sees it as a key to the success of the company. This pays off because a large number of the company’s own innovations come from in-house. These include the restructuring and redevelopment of the internal data selection software with which the efficiency of the sales team was so successfully increased. But Schober’s customers also benefit from the innovative strength of the family business. This means that advertising companies can create anonymous links between online and offline data in the new Data Management Platform (DMP). They can also plan, manage and control downstream display, mobile and social media campaigns more efficiently.

Schober_Information_Group_Deutschland-top-100Ranga Yogeshwar (l.)
, Mentor des Innovationswettbewerbs, und Felix Hick, COO der Schober Information Group Deutschland GmbH
Quelle: KD Busch/compamedia

This year, more than 4,000 companies registered an interest in participating in the TOP 100. 366 of them competed in the qualifying round. Of this, 284 made it to the final round. 238 made it into the final TOP 100 (a maximum of 100 in each of the three size classes). The companies were assessed again by Professor Nikolaus Franke and his team at the Institute for Entrepreneurship and Innovation of the Vienna University of Economics and Business. They researched more than 100 parameters in five categories: Innovation-friendly Senior Management, Climate of Innovation, Innovative Processes and Organisation, Innovative Marketing /Outward Orientation and Successful Innovation.

The TOP 100 are the pace-setters in their sectors. This much is demonstrated by the evaluation figures: the companies include 97 national market leaders and 32 global market leaders. On average, they achieved 40 percent of recent sales with items news to the market and with product improvements that they brought to market ahead of the competition. Their sales growth was 28 percentage points above the industry average. Together, these SMEs have registered 2,292 national and international patents within the past three years. These innovations pay off by creating jobs: the TOP 100 plan to hire around 9,500 new employees in the next three years.

The patron of TOP 100, the science journalist and TV presenter Ranga Yogeshwar, is impressed by the quality of the companies and hopes that a signal is being sent: “The way in which the TOP 100 generates new ideas and, from these, develops pioneering products and services, is remarkable in every sense of the word. I am therefore delighted that the awards are making these qualities visible. Hopefully, this success will encourage other companies to follow suit, because this culture of innovation will, in the future, become ever more important for all companies.”

About TOP 100 – The Competition:
Since 1993, compamedia has been awarding the TOP 100 seal of approval to SMEs in recognition of exceptional capacity to innovate and above-average achievements with innovations. The project has been under the scientific direction of Professor Nikolaus Franke of the Institute for Entrepreneurship and Innovation at Vienna University of Economics and Business since 2002. The patron of TOP 100 is the science journalist and TV presenter Ranga Yogeshwar. Project partners are the Fraunhofer Society for the Promotion of Applied Research and BVMW. As a media partner, Manager magazine provided assistance in analysing the companies. More info at

About Schober Information Group Deutschland:
Schober Information Group Deutschland has been Europe’s leading provider of marketing services for over 65 years. It supports customers in more than 40 countries with online and offline solutions in the systematic implementation of cross-media communication, advertising and sales strategies – nationally and internationally.
The service offering is founded upon decades of experience in address and data management, as well as in-depth methodological knowledge of analytics, aCRM and targeting. The Schober International Group Deutschland makes use of innovative smart data technologies and its employees’ expert knowledge to create intelligent, multi-channel solutions that businesses can use to build up and maintain profitable customer relationships.

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