Data protection at Schober

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Data Protection: Our Promise – Your Right

Data protection is more than just a matter of course for us at the Schober Group; it governs our day-to-day work. Our top priority is the best possible way to handle our data and the highest levels of sensitivity – for our staff and colleagues, for our clients and business partners as well as for our data and technology. Every day. For 70 years.

This is why the Schober Group consistently aligns itself with the current data protection legislation and all of the services they provide are in line with data protection regulations.

As a member of the German Association for Direct Marketing (DDV), we guarantee to uphold the standards of data security as well as ensuring the highest degree of professionalism and quality.

Data protection and data security
Data protection and consumer protection

Our goal is to provide every person or company only with those offers in which they are actually interested and which provide them with real advantages.

This serves the interests of all parties involved in the development of the market, however, it also raises questions about data protection due to the detailed consumer information required.

In his book “New Dimensions in Direct Marketing”, company founder Klaus Schober states:

Data protection – important and right

„The more detailed and precise the information for and about potential consumers, the more significant and sensitive the issue of data protection becomes. That’s why, in my company, we adhere to the incontestable principle: Data protection is important and right. In line with our data protection, all of our information is processed very carefully and is routinely checked by the regulatory authority responsible. Sensitive data is only used if written permission is received from those concerned. What this means for us is that data protection and benefits for the consumer go hand-in-hand.“

Good reasons to place your trust in us

All services and processes offered by the Schober Group are carried out in complete compliance with the regulations of the Bundesdatenschutzgesetzes (BDSG). As the responsible supervisory authority, the regional representative for data protection in Baden-Württemberg regularly monitors the methods and technical and organisational measures for data protection. Data protection authorities welcome our initiative of including users in direct communication.

All Schober Group employees are contractually obligated to adhere to data confidentiality in accordance with § 5 BDSG.

We are committed to recognising quality and performance standards (QuLS) in line with § 38a of the Federal Data Protection Act (BDSG) though our affiliation with the Deutscher Dialogmarketing Verband e.V. governing body (DDV) based in Frankfurt.

Schober consistently meets the highest safety standards in its daily work with data. Each year we work with large volumes of data from thousand of different companies, and we are aware that this implies a very special responsibility.

Our extreme diligence has paid off: In 70 years there has not been one single case where data protection has been compromised. When using your data, we do everything possible to ensure that it is protected to the highest degree. Schober has developed a range of innovate methods to further automate the processes and run them even more securely.

Benefits for the customer and consume

We advise you according to the best of our knowledge and judgement, to ensure that your advertisements are not just successful but also legally secure.

It goes without saying that we handle objections and requests for information from the parties concerned free of charge, in accordance with the German Data Protection Act (BDSG).

Personal data
What is personal data?

Personal data is individual details about the personal and factual circumstances of a specific or definable individual person, such as name, address, telephone number and birth date.

Information that cannot be directly associated with you, such as favoured websites or the number of users of a site is not personal data.

What personal data is collected and processed?

Due to security purposes our server will save the following information of your website visit for 40 days:

  • the connection data of the querying computer,
  • the webpages that you visit on our site,
  • the date and the length of the visit,
  • the identifying data of the browser used and operating system as well as the website from which you visited us.

Any further personal data such as name, address, telephone number or email address are not saved.

Exception: This information has been given voluntarily by you, e. g., within the scope of a registration, a survey, a competition, an advertisement, completing a contract/offer, or a request for information.

How is personal data used and transferred?

The personal data provided by you is only used for the technical administration of the website, for processing contracts concluded with you, or for answering your questions.

Only in cases where you have granted prior approval or where – insofar as this is legally permissible – you have not raised any objections, do we also use this information for product-related surveys and marketing purposes.

We neither pass on your personal data to third parties nor sell it, and we do not make it available to anyone else unless this is required for settlement of a contract or if you have given your prior consent. For instance, it may be necessary to pass on your address and ordering data to our suppliers when you order products.

What is the advantage to you?

We would be very pleased to be able to regularly inform you of current offers as well as new products and services.

When you register on our website we will ask you if you would like to receive appropriate advertising notifications.

As a Schober Group customer, you will of course receive all necessary information regarding changes to existing contracts (e. g. changes in prices).

Your rights in relation to information access
Which are your rights in relation to information access?

We are happy to provide you with an answer to your written enquiry regarding the details of what data we store on you.

Your contact

Schober Information Group Deutschland GmbH
Peter Ambrus
Business Data Protection Officer
Max-Eyth-Straße 6 – 10
71254 Ditzingen
Telefax: 07156 304-283

If your request should relate to your score values – allegedly – stored by us, we will inform you that, in accordance with the German Data Protection Act (BDSG), these records are only to be used by credit agencies, banks and insurance companies and are not for marketing or advertising companies. This means – we will not distribute, store or have your score values! Our company is not your point of contact for score value-related matters!

Right to request further information and to lodge an objection
Right to request further information and to lodge an objection

If your address or other any data is transferred through the Schober Group, you of course may make use of your rights to request further information (§ 34 BDSG) and lodge an objection (§ 35 BDSG), and to contact us directly.
Our business data protection officer will immediately take care of any concerns you may have and will keep you informed in writing.

You can fill in the following form and send it to us by post:
Auskunftsersuchen nach § 34 BDSG
(16 KB)

Widerspruch nach § 35 BDSG
(16 KB)

Our in-house data protection supervisor will deal with your request within the period prescribed and inform you of the results in writing.

The Robinson List from the DDV
Valuable: the Robinson List from the DDV

For over 35 years, the DDV has been offering consumers the option of being included in the Robinson Lists. Those who would prefer not to receive addressed direct mail from companies with which they have had no dealings or with which they have not expressly agreed to such mailings can have their names and addresses put on the Robinson list. Those who are already customers will continue to receive all important information from the senders.

Anyone may add themselves to the list free of charge with the different ways of spelling their name. Entry in the Robinson List is valid for five years and must then be renewed. This time restriction ensures the Robinson list does not become outdated, e. g., through moving or marriage. According to the DDV, between 80 and 90 percent of companies make use of the Robinson list as a means of reducing advertising and mailing expenses.

However, the use of advertising mail for customer acquisition is not completely eliminated by the Robinson List, as its use is voluntary in Germany. Consumers can request a registration form in writing or by calling +49 (0) 52 44 / 90 37 23.

DDV Robinson-Liste
Postfach 1454
33244 Gütersloh

Alternatively, you can register on the DDV Robinson list here.

Google Analytics and web tracking
Google Analytics

The Schober Information Group Deutschland GmbH uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking). Due to activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics
If you delete your cookies in this browser you have to klick this link again.

Further information concerning the terms and conditions of use and data privacy can be found at or at By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. (Source:

What safeguards do you have?

We do everything within our power to protect your personal data from loss or misuse. We store your data in such a way that it is not accessible to the public. In certain cases, your data is transmited encoded with the approved safe encryption method SSL.

If you would like to contact us by email, please take into account that any data transmitted may be seen by third parties, under certain circumstances. For this reason we recommend that confidential information is only sent through the postal route.

Further information / helpful links
Important addresses

The state representative for data protection in Baden-Württemberg
Königstr. 10 A
70173 Stuttgart
Phone: 07 11 / 61 55 41 – 0
Telefax: 07 11 / 61 55 41 – 15
Email: Poststelle(at)

Deutscher Dialogmarketing Verband e.V. (German dialogue marketing association) (DDV)
Hahnstraße 70, 60528 Frankfurt
Phone: 069 401276500
Email: info(at)

Here you can access the membership application for the DDV Robinson list.

Legal texts

Here you can read current legal texts regarding data protection.


Homepage of the DDV (German dialogue marketing association)
Consumer information on the subject of direct marketing
Virtual data protection office
Consumer information regarding direct marketing
Data protection advisor (Information services of the Handelsblatt publishing group)
German data protection council online advertising
BITKOM resources on data protection
BIBITKOM data protection e-learning tool
Data protection generator for websites

Do you have questions?