What type of CRM Data do you have?

Customers have an increasing number of touchpoints to a company. In addition to the customer data collected by field staff or call centres, customers also maintain their own data, for instance via web-based customer accounts. This data must be combined into one system and kept up-to-date. At the same time, complex business rules dictate which sources may update the data record. Only when all the data is correct can leads be automatically transferred to regional branches.

Tell us about the data sources you use.