Validation / address cleansing

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Validation / address cleansing

Address databases and customer data are constantly changing due to relocation, deaths, insolvencies etc. We take a close look at your data and confirm, correct, update and optimise your address database.

  • Address correction: Checking and correction of postal address, deletion of deceased persons or defunct / insolvent companies from the address list
  • Address cleansing: Removal of duplicates from address lists, both within your own customer or prospective customer data file as well as leased or other address files
  • Comparing the address database with various blacklists
  • Formatting and address analysis: Conversion to a uniform format, splits in mailing variants, awarding a promotional code, address sorting by postal regulations

Your benefits

  • Continuous address maintenance results in: higher deliverability and acceptance of your mail-out as well as lower return rate and minimised wastage
  • Data-protection compliant implementation of your marketing campaign: By comparing your customer data with various blacklists (e.g. Robinson list) we remove advertising objectors from your database
  • Clear and transparent address databases thanks to uniform formats and data-protection-compliant consolidation of multiple databases (address matching, duplicate check, deduplication, etc.)
  • Direct measurement of campaign performance by means of promotional codes

Have we piqued your interest?

You would like to have current and correct addresses and data? Then arrange an appointment today.