Enhancement / qualification

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Enhancement / qualification

More knowledge thanks to additional data: Qualification of your customers, prospective customers and website visitors

  • 360° view of your customers: Enhancement of your prospective customers and website visitors with diverse additional information from all areas of life
  • Access to extensive Schober marketing databases with millions of additional qualification characteristics:
    • B2C: social demographics, buyer structures, typologies, purchasing power, etc.
    • B2B: industry, revenue class, number of employees etc.

Your benefits

  • Efficient campaign planning: The more information is available about the target groups, the more efficient the dialogue communication. Who gets what advertising and how much of it?
  • Optimised offer management: More knowledge about your target groups thanks to qualified address and customer data increases customer loyalty and customer satisfaction
  • Qualified target group segmentation (by means of additional features such as purchasing power, household size or company size, vehicle fleet) highlights new demand situations and increases the potential for new customer acquisition

Consumer characteristics you can use to selectively differentiate your prospective customers

Basic data
  • Social demographics
  • General consumption characteristics
  • Residential environment
Industry data
  • Tourism
  • Automotive
  • Telecommunications
  • Trade / e-commerce
  • Insurance companies
  • Banks
  • Power supply
Topic data
  • Hobbies / leisure activities
  • Home and garden
  • Building and modernisation

Business characteristics you can use to selectively differentiate your prospective customers

Basic data
  • Company name
  • Postal address
  • Legal form of company
  • Commercial register number
Communication data
  • Telephone
  • Fax
  • Mobile number
  • Email
  • Website
Industries
  • 20,000 industry terms
  • NACE code
  • WZ 2008 code
  • Main sector
Company classification
  • Company size
  • Number of employees
  • Turnover
  • SOHO (small office/home office), branch, headquarters
  • Special criteria
    • With field staff
    • With vehicle fleet
    • Start-ups
    • With trade fair presence
    • Growth sectors
    • Innovative strength

Have we piqued your interest?

You wish to know about your market, your customers, your inactive customers, prospective customers and visitors to your website? Then arrange an appointment today.

Do you have questions?