More knowledge thanks to additional data: Qualification of your customers, prospective customers and website visitors
360° view of your customers: Enhancement of your prospective customers and website visitors with diverse additional information from all areas of life
Access to extensive Schober marketing databases with millions of additional qualification characteristics:
B2C: social demographics, buyer structures, typologies, purchasing power, etc.
B2B: industry, revenue class, number of employees etc.
Efficient campaign planning: The more information is available about the target groups, the more efficient the dialogue communication. Who gets what advertising and how much of it?
Optimised offer management: More knowledge about your target groups thanks to qualified address and customer data increases customer loyalty and customer satisfaction
Qualified target group segmentation (by means of additional features such as purchasing power, household size or company size, vehicle fleet) highlights new demand situations and increases the potential for new customer acquisition
Consumer characteristics you can use to selectively differentiate your prospective customers
General consumption characteristics
Trade / e-commerce
Hobbies / leisure activities
Home and garden
Building and modernisation
Business characteristics you can use to selectively differentiate your prospective customers