• We identify the right sources, use the right tools and draw the right conclusions – this puts us in a position to truly understand data.

    Ulrich Schober
    CEO Schober Holding International

Targeting3. With no detours.

Targeting3 - our approach for providing you with a holistic overview of customers and value added potential. Target audiences are within your grasp and can be managed in a differentiated manner – across all channels. Contact us to arrange a suitable, cross-media communication, advertising and sales strategy that suits your needs perfectly.


Social Media meets 3rd-party Data

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Schober is building a network of companies that works well together and covers a wide-ranging spectrum. You can find a complete overview here:



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Press releases

Eyeota and Schober Announce Partnership

9. August 2016
Eyeota and Schober Announce Partnership Providing Offline Data Online Singapore/Stuttgart (Ditzingen), August 9th, 2016. Eyeota, the global leader for audience data, and Schober Information Group (Schober), Europe’s leading marketing service provider, have launched a partnership to offer demographic audience data segments in Germany to advertisers and media buyers worldwide. Schober is known for its expertise in data and information management. The company has not only generated its own extensive B2B and B2C databases but also grants access to numerous additional online characteristics which can be utilized to enrich and qualify first-party CRM data. With the help of Eyeota’s matching infrastructure, Schober’s offline scores are now made available online. This enables advertisers to tap the full potential of data-driven audience targeting. Based on Schober’s offline scores, potential customers can be targeted more efficiently with cross-channel marketing strategies. “Providing advertisers a more varied approach of running cross-channel marketing campaigns by integrating and offering offline data into our DSP is a huge milestone for our customers”, says Kevin Tan, CEO of Eyeota. With over 36 million profiles, Schober’s data segments provide excellent scale and reach to provide in-depth insights on consumer behaviour. Audience data segments made available by Schober encompass automotive segments based on type of car owned, demographic, household income and net worth, lifestyle (luxury, rural or urban living), energy, insurance and much more. “Nuanced and granular user data is a key factor for advertisers looking for the right audience for their product. We are very happy that we can support brands to increase their audience targeting potential and reach consumers with the same accuracy as online by using our offline data”, states Ulrich Schober, CEO of Schober. About Schober Information Group Deutschland Schober Information Group Deutschland is a data and information management company, supporting customers in more than 50 countries with online and offline solutions in the systematic implementation of cross-media communication, advertising and sales strategies. Thanks to the latest technology and smart theoretical and analysis models, Schober Information Group Deutschland is able to create efficient multi-channel solutions, which enable companies to establish and maintain profitable customer relations and continuously increase company success. About Eyeota Eyeota is the global leader for audience data with 2 billion unique profiles. Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. In addition, our data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo. For more information, please visit www.eyeota.com.
Press releases

Change to Company Management

1. August 2016
Ulrich Schober Becomes Sole Managing Director Ditzingen, 1 August 2016 – Ulrich Schober, CEO and owner of Schober Information Group Deutschland GmbH, assumes sole management of the company from 1st August 2016. Felix Hick, the former COO and interim Managing Director, is leaving the company. We would like to thank Mr. Hick for supporting the transformation process over the last three years and wish him all the best in his future endeavours.
Press releases

Schober Information Group is among the TOP 100

27. June 2016
The Ditzingen company reaches the elite of German innovators / Tribute from TOP 100 mentor Ranga Yogeshwar Ditzingen, 27 June 2016 – The TOP 100 – honouring the most innovative German SMEs – have been awarded for the 23rd time. This year, the Schober Information Group Germany GmbH is among the innovation elite. In the lead-up, the Ditzingen company was part of a demanding, scientific selection process which looked into innovation management and what it takes for innovation to succeed. Patron of the innovation competition Ranga Yogeshwar honoured the top innovators at the German SME Summit on 24 June in Essen. Innovative ideas, paired with a long-term approach and constant willingness to change, have helped the Schober Information Group Germany GmbH on its way to market leadership in Germany and to a position among the international leaders in the sector. The company, which has been awarded the TOP 100 seal of approval, has developed since its inception in 1947 from a local provider into an international player which offers personalised, multi-channel marketing solutions. 74 of a total 150 employees work at the headquarters in Ditzingen, close to Stuttgart, with further sites in locations including Berlin, Warsaw and Zurich. As a top innovator, the company is active in a field heavily influenced by the rapid development of the IT and marketing industries. “Success can only be achieved if it is possible to awaken an enthusiasm for innovation in our employees and to get them ready for new challenges in online marketing,” says the CEO Ulrich Schober. This is just one of the reasons that the company focuses on the education and training of its employees and is pressing ahead with digital transformation in many areas. “We have time and space for trying out ideas,” adds Schober. He sees it as a key to the success of the company. This pays off because a large number of the company’s own innovations come from in-house. These include the restructuring and redevelopment of the internal data selection software with which the efficiency of the sales team was so successfully increased. But Schober’s customers also benefit from the innovative strength of the family business. This means that advertising companies can create anonymous links between online and offline data in the new Data Management Platform (DMP). They can also plan, manage and control downstream display, mobile and social media campaigns more efficiently. Ranga Yogeshwar (l.)
, Mentor des Innovationswettbewerbs, und Felix Hick, COO der Schober Information Group Deutschland GmbHQuelle: KD Busch/compamedia This year, more than 4,000 companies registered an interest in participating in the TOP 100. 366 of them competed in the qualifying round. Of this, 284 made it to the final round. 238 made it into the final TOP 100 (a maximum of 100 in each of the three size classes). The companies were assessed again by Professor Nikolaus Franke and his team at the Institute for Entrepreneurship and Innovation of the Vienna University of Economics and Business. They researched more than 100 parameters in five [...]
Press releases

Hitting the Target Dead On: New Version of Schober Business TargetBase

13. June 2016
Real-time data sourcing and a new unique algorithm to help identify relevant keywords and even better segmentation of B2B audiences. Ditzingen, 2 June 2016 – Many consumers feel that advertising which is not relevant to them is annoying and intrusive. Companies which advertise their products and services must ensure that they actually reach the target groups which are receptive to them. Targeted and precise segmentations help not only to raise awareness of a company’s own content, but also to implement efficient campaigns with less wastage. The new version of the Business TargetBase from Schober will allow customers to be even better and more efficient in compiling their B2B audiences in the future. This is possible through customised real-time data sourcing and a new unique algorithm. With Schober, the structure of the customer base can be analysed and relevant keywords defined to attract new customers – without rigid industry classification. “Our customers can discover, for example, which keywords are linked to one of their products, and which potential new customers from our database may come into the picture. This means that new customers can be indexed in a targeted way and peer groups can be found which they have not even previously thought of,” says Ulrich Schober, CEO of the Schober Information Group. “Advertisers need flexibility – not only in their choice of communication channels, but also in the segmentation of their target groups. With our dynamic database, they can achieve this goal directly and accurately while taking advantage of the full scope of our Business TargetBase product; on request, this can even be in the form of their own Database on Demand, which includes regular maintenance and updates from us.” Business TargetBase, Germany’s leading enterprise database for marketing, sales and strategic decisions, offers companies access to nearly 5 million company addresses, 4 million CEOs/shareholders and over 1 million other second-tier decision makers. Customers can choose information from 6,500 detail groups and supplement their segmentation with special information such as promotional activity and affinity with the Internet – upon request, this can include international data. For personalised B2B email campaigns, more than 2 million email addresses are available. For more information, visit http://schober.de/b2b-em/ About Schober Information Group Deutschland: Schober Information Group Deutschland has been Europe’s leading provider of marketing services for over 65 years. It supports customers in more than 40 countries with online and offline solutions in the systematic implementation of cross-media communication, advertising and sales strategies – nationally and internationally. The service offering is founded upon decades of experience in address and data management, as well as in-depth methodological knowledge of analytics, aCRM and targeting. The Schober International Group Deutschland makes use of innovative smart data technologies and its employees’ expert knowledge to create intelligent, multi-channel solutions that businesses can use to build up and maintain profitable customer relationships.

Visit us at Co-Reach Nuremberg

23. May 2016
Co-Reach, 29.06. / 30.06.2016, Nuremberg Interactive, online, mobile and print. Discuss the latest marketing trends at CO-REACH, the trade fair for dialogue marketing. Reach new target groups. At CO-REACH, this is really simple, as it brings all marketing channels together. You will find us in Hall 4, Stand 4-406. More info and tickets hier.